Privacy Policy
Date of last update: 20 December 2023
The protection of your personal data is part of Maje brand and SMCP Group's values. By using our website (the “Website”) or visiting one of our stores you acknowledge that you have read this privacy policy (“Privacy Policy"), which regulates the protection of your personal data collected while using our Website and visit our stores meaning any information identifying you either directly or indirectly ("Data" or "Personal Data"), such as your surname, first name, postal address, email, customer number, etc.
The SMCP entity responsible for the processing of your Personal Data will depend on where you are located in the world. The relevant SMCP entity are referred to as “SMCP”, “our”, “we” or “us” in this Privacy Policy.
The SMCP entity responsible under our Privacy Policy for Malaysia:
SMCP Malaysia Sdn. Bhd., Unit 30-01, Level 30, Tower A, Vertical Business Suite, Avenue 3, Bangsar South, 8 Jalan Kerinchi, 59200 Kuala Lumpur.
Your Personal Data is collected, for example, when you create your customer account with us (whether online or in store), when you place an order on the Website, when you correspond with Customer Services, visit our store and, more generally, when you browse our Website. The following Personal Data is involved:
We use your Personal Data for several reasons.
Our primary objective is, of course, to satisfy you as customer. For this reason, we collect most of your Data within the context of your purchases, particularly to deliver your orders and to give you the support you may request. If necessary Data is not obtained, services provided may be limited.
On the other hand, we may collect your Data when you give us your consent for purposes that will enhance your experience with our brand.
Finally, other Data is collected because it arises from a need based on a legitimate interest (for example, to facilitate the access to our Website and its use).
You will find further examples below of the purposes for which Data is collected:
| Legal basis | Processing purposes |
|---|---|
| Your purchasing | Ensure the delivery of the products you have ordered
Manage the customer relationship and any complaints you might have Manage any requests related to the exercise of your rights in relation to personal data |
| Your consent | Receive our newsletters and customised offers through any electronic communication service
Benefit from a browsing experience customised according to your purchasing history and your browsing on the Website Benefit from our customised advertising promotions on third-party media |
| Our legitimate interest | Access to the Website and its usage
Analyse and improve the quality and the performance of services Monitor use of the Website and improve your experience Preserve our rights Manage transactions and combat fraud Send you surveys and Generate statistics and segment information, investigations and analyses in order to improve our knowledge of our customers Share data within the SMCP Group in order to improve our knowledge of our customers, where permitted under applicable laws |
In accordance with the relevant regulations relating to personal data, you hold and may exercise the following rights with us:
In order to exercise your right, you may send us an email at dp_apac@smcp.com. We may ask you to provide us with proof of identity.
Your Data is intended principally to be used by our services. It may sometimes be shared with our group companies overseas or sent to external recipients or our partners for the reasons described below. In any event, we select the recipients of your Data on the basis of their competence in data security and privacy. We conclude contracts with these recipients allowing us to ensure the high level of security of their systems. It is our service providers’ responsibility for improving the functioning of our Websites, implementing your transactions and payment security, those of our service providers responsible for logistics (storage, preparation and delivery of your products), our Customer Services, our service provider tasked with performing marketing or commercial surveys or advertising agencies. Please note that we also use overseas facilities to process or back up the Data. Therefore, we may transfer your Data to our overseas facilities for storage. However, this will not change our commitment to protecting your privacy.
Your Data may also be transferred to third parties, (1) subject to your prior consent, for processing in accordance with the purpose(s) for which your Data has been collected or (2) in the event that we are obliged to do so by the law, as part of legal proceedings, or if an imperative request has been made by a public body or (3) if we are involved in a merger or acquisition operation, or asset sale.
In the event that the Personal Data is transferred to a country located outside the jurisdiction in which your Data was originally collected ("Original Jurisdiction”), we commit ourselves to taking the technical and organisational measures required in order to guarantee an adequate level of security for your Data as if it had remained within the Original Jurisdiction.
Indeed, we demand to these Data recipients that they implement the measures required in order to ensure the same level of protection as demanded by the regulations relating to personal data of the Original Jurisdiction.
We may hold your Personal Data in either electronic or hard copy form. We store your Personal Data in our client database protected by technical and organisational measures in order to ensure the security, integrity, authenticity and privacy of the Personal Data. We ensure that our partners maintain a level of protection comparable to ours in relation to your Personal Data. We also ensure that your transactions are secure by implementing adequate measures, as well as measures to combat fraud.
We store your Personal Data only for the period that is strictly required for achieving the purposes for which they were collected. Hence, we store your Personal Data, with the exception of your bank details, which are collected and processed by the intermediary among our service providers responsible for processing payments, for 3 years from the date of the last interaction between us (i.e. from your last purchase, from the last contact (call, email, chat or social network interaction) with our Customer Services, from the opening of our newsletter, or otherwise from the date on which the customer’s profile was created).
Once your Data has been deleted from our database, some of your Data may be stored in an archived form with limited access, strictly limited to the objectives of satisfying our legal, accounting and fiscal obligations, but also for the purposes of managing any complaints or guarantee claims you might have within the applicable limits of any limitation periods.
Once your Personal Data is no longer required for these purposes or for archiving purposes in order to comply with our legal obligations or for the purposes of the applicable limitation, your data will be irreversibly anonymised.
You may, at any time, request that we erase all or part of your Data, object to its processing or request that it is restricted, in compliance with Article 4 above. In the event that you request for your Data to be erased, it will be erased from our database and may be temporarily stored in an archived form as described above.
In the event of any changes to these terms for the processing of your Data, we will update our Privacy Policy and you by posting an updated version of our Privacy Policy on the Website, unless your consent is required by applicable law.
Finally, we inform you that if you have any complaints relating to the protection of your Personal Data, please contact us by sending an email to mailto: dp_apac@smcp.com.
